So let's be honest, these days it’s hard to know just exactly what is in the fabric used in garments straight away, yes legally there’s content on the label, BUT that does not mean you can trust every element in the supply chain to get to that point.
Also how clear is that label anyway, I work with fabrics and I appreciate that even with content right in front of you a percentage of polyester or cotton doesn't really tell you info that most of us understand! There are SO many blends these days, that it can be a minefield even for us in the industry.
Especially in fast fashion, the chain can include the growers in the country of origin, the buyers & distributors in that country, then suppliers in between and probably stockists in the country of destination. That’s quite a long chain & each step has it’s own prices and terms and ability to safe guard some information.
This is something EVERYONE should be aware of when clothes buying, no matter where from.
This is how some brands find out the hard way that workers are not being treated right along the chain, because they literally don’t know. Yes of course someone knows, but navigating this and finding out as a consumer can be tricky sometimes.
Personally I think the best way to avoid this, is to just not get in too deep & not get sucked into cheap prices for fabric. There will be a reason why it’s £4/m for example. Because everyone in the chain has their own markup & because the whole system has gotten way too complicated.
So the fewer people in the chain, the better. This is why I try to keep my supplier list small and consistent & well just go for a slower approach. Another reason for slow fashion & why I think it’s the way forward!
For the denim for example, it comes from a couple of places, most of it is from a lovely company in wales who specialise in organic cotton and work very closely with weavers in Kerala, India. That includes the blue grey, red, charcoal, plum and lilac denims. This also includes the canvas cottons too, the brick, green & orange are all organic too. Then the mustard yellow comes from another denim specialist, but still a uk based small company.
Fabric sustainability and sourcing is something I am researching more and more and especially at the end of 2020 I started looking into adding more colours to the collection. So stay tuned as I research this more and more! For example I am looking to only use organic cotton denim and dye my own colours shortly. I am also being very picky with new fabrics coming in.
NB: For all the caps for sale at The Capalog, you will find the fabric content of each cap on each product page. If it’s organic, it will say so. If it’s not, I will have been very careful not to include the word organic!